Produce, Promote and PLAN AHEAD

Recently, I received an email from an artist trying to get his holiday song out. This would be all fine and dandy except for two things: It’s already December. People hearing music for the first time these days aren’t even considering PAYING for it. Number one probably isn’t shocking to you – most people know they’d be hard pressed to release a seasonal song within weeks of an actual holiday. But perhaps number two made [...]

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